How to Budget for a Product Photography Shoot | A Guide for Beauty Businesses

You are in that preparatory phase, planning all that needs to be done to put the words out about your new products. Part of that plan includes product photography for your content planning. Yet you are unsure how to evaluate and budget for a photoshoot. It may be your first time and unless you have been given or you have defined a fixed budget, there are chances you may wonder how much should you budget for a photoshoot. And the short answer is prices vary greatly depending on your needs and requirements and the photographer's experience. And asking potential photographers for quotes may get you prices as generic as your request.

So before jumping right into the content creation mode, you have to consider the following elements that can affect your budget. Even if they may not all relate to your needs, let’s talk about all that goes into producing your photos and how it impacts pricing and by correlation your budget.

Production

• Model

  Do you want to feature your product(s) with the warming presence of a model? Or do you want to focus on showing your product(s) and packaging by themselves? There is no right or wrong way, only how you want to show your brand and want it to be perceived. Adding model(s) is often a good idea to help customers better relate to the products. It helps trigger a connection to the product thanks to the human presence. A model can have an aspiration and inspiration effect on the viewer. A model is like a reference that helps gauge the product: The shade may look darker or lighter once displayed on a complexion or hand-holding a product helps evaluate its size. Featuring a model with your product is also a way to give a face to your brand and connect with your target audience. All these advantages come with a price and opting for a model will add to your product-only budget. 

• Location

  Are you planning to photograph your products indoors (in a photo studio or specific location) or outdoors? If you choose to shoot indoors, there is more control over the environment, and the photo shoot will not be affected by weather conditions. The cost of the studio will vary based on the location, equipment, and services provided. Alternatively, shooting outdoors is more cost-effective, as long as there is no permit request and associated fee for the public space. You can also use natural elements around you as props and background to enhance your product photography.

• Makeup artist and stylist

  I always recommend at least a makeup artist on set, even when the model(s) is supposed to have a natural look. The skin preparation of a model can be overlooked, but the visual result makes a difference. A stylist is also an option to consider if you need specific props or wardrobe pieces. The stylist not only sources these items but will style them on set. Both makeup artists and stylists, are important pieces of the puzzle depending on the creative outcome you want to achieve.

• Props

  Props can be important accessories that support your visual brand story. You can either source the props yourself or enlist the services of a stylist who has expertise in finding the appropriate items and styling them on set. Props can add that extra touch to your product photography, elevating the overall quality and reinforcing your brand's message. However, it's important to ensure that the props don't distract from the product itself, but rather enhance its value. 

Licensing

• Visuals

  It is necessary to have an idea about how many images or stop-motion/video you need and their purpose. Creating a handful of images is not the same as producing a whole bank of images. So you may want to take some time to define your needs and think about the objective of each photo and its versatility.

• Usage

  Where do you plan to use the visuals? Do you intend to focus on the online space/internet? Or do you want to print them? The same visual does not have the same reach if displayed, let's say, on your website only, in all your online marketing, or on a billboard. The impact is different and defines the value attributed to the content.

• Time frame

  You may have more return on investment from a visual that performs well over five years than a year. Once more, the value of the image is related to its impact. While it is common for some business owners to think they will use the same image forever, the truth is unlikely. Do you want your brand to be represented the same way in 2 or 5 year-time? To stay relevant with your audience and keep things fresh, you will probably need to renew your visual content before then.

Those are some of the main elements to consider when budgeting for your product photography photoshoot. The choice is yours for each of these components that will ultimately impact your budget. When requesting a quote, having a clear idea about your requirements will help you get better and more relevant pricing. Once you have defined a budget bracket that includes your needs, you are all set to find and a creative partner to help you portray your brand and execute your vision.

Beauty Photography | Building a Creative Team

When I create still-life images it is a one-woman show. I approach this kind of work like meditation. It is a very personal conversation between me and the non-animated subject, where I try to give it a voice. On the other end working on food or beauty projects often require a team.

For beauty photography, you can think of a hair and makeup artist, a model, a stylist, or in food photography, the props stylist, or a food stylist, but no matter the type of project: food or beauty, each member of the creative team is like a piece of a puzzle that comes together to create the outcome.

The people part of the team may have different roles, but the criteria detailed below are what you might look for when building a team. As you will see, the focus is more on soft skills than anything.

Expertise

Let's first address the hard skill that is essential to the good delivery of the shoot. No matter your level of expertise you want to surround yourself with people of similar levels of knowledge and know-how in their field. And this relates to the expectations from each other. For example, a makeup artist who has previously worked on photoshoots is always a good thing as she will have experience with how to deal with makeup under artificial lights. You also want to pick the right creative partner who is especially good in a specific style and can help achieve the desired outcome: Like a makeup artist who is experienced or confident in creating the specific looks you aim for. For the talents, you may start with beginners when you are learning how to pose and give directions, and collaborate with more experienced ones as you are proficient.

Behaviour

After making sure that expectations can be met, attitude is a close second. It might be undervalued but the way everyone behaves during the shoot and approaches the project of the day is critical. It may be just a test shoot or a big campaign for a renowned brand, behaving professionally shows your commitment to give your best no matter what is the job. Of all the people I have worked with, I remember the most the ones who were dedicated to giving their best.

As part of the creative team (makeup artist and hair stylist or wardrobe stylist) someone with a problem-solving attitude, open to try new things, ready to help, and a good listener is always appreciated. On the talent part, someone who no matter the shoot gives it 100%. I appreciate when models take the time to have a look at the mood board and think of what is expected from them on the day. Attitude is like a transfer of energy that comes through your actions and interactions.

Energy

The best photoshoot is not just the one with a good outcome (such as good images) but the one where a synergy has operated during the photo shoot, induced a state of flow, and produced great outcomes while everyone had fun. This transfer of energy from one individual to another is so important.

I have to confess here that I am a reserved person and despite my calm demeanor, I can sense who is in front of my lens. From the confident model to the one that needs time to warm up or feels more comfortable once they get props and accessories, behind the lens the shift is noticeable. It then becomes like a dance, where we both follow the same tempo.

Alignment

Every team member has a reason to participate in the shoot, yet when comes the production day everyone needs to align to a common goal. The creative team supports and works together to make the creative idea a reality while its members have their specific objectives (from gaining experience to building a portfolio to expanding a network...). It is a balancing act between personal objectives and the common achievement of the photo shoot. This alignment is important because it reflects the energy and attitude listed above.   

For example, when building a portfolio you may ask if they have a similar intention and if they would consider an ongoing collaboration. Misalignment often leads to frustration and disappointment, so it is important that everyone formulates clearly their expectations and objectives.

It takes time to find the people you work well with, but the outcome and experience are nothing you can compare with. These human values make all the difference. So next time you are looking to build a creative team, think about how each member can contribute beyond their skillset to the project and how it's important to surround yourself with the right people on set.

Creative team

Photographer Viviane Perenyi

Model Alessia C. from Rebel Rebel Agency

Makeup artist Krystal Tamba

Beauty Photography | Beyond Age

Last year I applied for a sponsorship program and I had to detail the projects I would like to work on if I were awarded the sponsorship.

While I was not selected, writing down these projects made me realise that I could to bring them to life anyway.

As a woman of colour, over forty and a multicultural background, my notion and perception of beauty is more nuanced than the one commonly represented.

Yet I have come to realise that after years of doing beauty photography and building a body of work along the way, my views were not completely reflected in my work. So here is my attempt to push myself and let self-expression be.

I am starting with Penelope. She exudes this natural warmth that just shines through the lens. Modelling since she is 17, she effortlessly poses and was a joy to work with. And models with a great attitude on set always have my preference.

Grateful as always for this shoot with this gorgeous lady, who shows that beauty knows no age.

Creative team

Model: Penelope S at Silverfox Management

Hmua: Nichole Lee

Beauty photographer: Viviane Perenyi

Product Photography | Cosmetic Textures | Part 3

A recent test shot where I played with moisturizer and a transparent sheet. It feels good to freely create at times and go with the flow, without expectations. And the result can be surprisingly interesting.

After trying my hand at perfecting the nice looking cream smear, I just kept experimenting, using a transparent film and a comb. And those are the abstract patterns I got to capture. Not your usual cosmetic textures, I have to admit. And even though they are different from each other, the colour palette helps and makes for a compelling series.

More related posts

Beauty Photography | 80's Glam

Drafting this post led me to reflect on what guides my creative choices. How I came to do this shoot and chose this look over endless other options.

My conclusion is that the selection is right at the intersection of three elements:

• The inspiration, most of the time a visual that triggers the initial idea.

• The model, much like a canvas for the concept. I like to believe the model is the right fit and will wear the look so well, that it’s not only visually pleasing, but credible and can spark emotion in the viewer.

• The personal spin, made of my experiences, knowledge, tastes and views, like a layer that wraps around the other elements.

I had been in touch with Luisa for some time before the shoot came to be. The decisive time was when I could picture her in that look. Like a story unfolding in my mind. And you might agree that Luisa totally rocked in a blazer, with winged eyes and a bold curly hairstyle inspired by the 80’s glam.

View the first part of the shoot here.

Creative team model: Luisa Mariano | Hair & makeup: Nichole Lee | Photographer: Viviane Perenyi

Beauty Photography | On Perseverance

I had this idea for a long while of adding variety in my body of work. As a starting point I wanted to show mature skin models in my beauty work. The main trigger being an image I initially saw online that truly inspired me, opening my mind to the possibility.

As simple as it may sound, the truth is, I had to overcome my own fear to start this project. I doubted myself and my capacity to translate what I had in mind. So it took me some time to finally kick start the project. And to put my determination to the test, I stumbled upon a series of minor setbacks while organising this shoot. The kind that makes you doubt if you’re doing the right thing. The ultimate one being on the day of the shoot when my camera started to malfunction and the shoot prematurely had to come to a halt.

At this point, I have to say that the team on set was just amazing and so supportive. Its spirit made all the difference and helped me look at this experience from a different perspective.

I am grateful I got a chance to meet and work with these lovely ladies and how we managed to get these shots that are the start of something new…

Creative team:

Model: Penelope S. at Silverfox Management

HMUA: Ana Costa

Photographer Viviane Perenyi

Beauty | Au Naturel | Motion

As mentioned in the previous post, besides the stills, I also made a video. The same relaxed vibe with a natural look, but in motion.

Motion is something that’s on my list for a long while and that I never seemed to make room for. It’s a humble beginning, but a medium I definitely want to explore more from now on. It has triggered a lot of new ideas that I can’t wait to bring to life.

Creative team model: Luisa Mariano Hair & makeup: Nichole Lee Photographer: Viviane Perenyi

Beauty Photography | Au Naturel

On a regular basis, I like to evaluate where I need to expand or develop my body of work.

At the beginning when I did beauty shoots, I was interested to capture the elaborate looks, the transformation ones.

These days, I still want to do the creative looks, but also give more place to the natural ones. You may remember this one or that one. And as simple as it may sound, there are so many ways to capture and portray natural beauty.

This time I wanted to approach the au naturel concept differently and pepper this notion in the look, the lighting and overall feel.

• The amazing Luisa effortlessly embodies natural beauty and is the ideal canvas for this concept. Her features barely need to be enhanced to be appreciated.

• I took advantage of the natural light racking in the background to incorporate it in the shots. It adds an interesting visual element and reinforces the natural concept.

• The pose once more supports the idea. It deliberately reflects a cool and chill attitude. The one you may have when you are simply yourself.

Sharing in a coming post, the very same look in motion this time. Stay tuned !

Creative team model: Luisa Mariano Hair & makeup: Nichole Lee Photographer: Viviane Perenyi

Product Photography | Cosmetic Texture | Part 2

After exploring the benefits of using a diptych in this post to craft a food story, let's see how we can apply the same technique for product photography and create a compelling narrative for a beauty product. 

First, we will see why it's important to engage the viewer with a creative visual story that goes beyond standard product photography.

Then we will talk about how a simple aesthetic helps the viewer quickly get the message.

Finally, how pairing complementing images helps build a brand and product narrative. 

After having covered the basics of product photography it is essential to infuse a story to your product images. Having a narrative within your product photography helps the viewer connect or immerse themselves into a story. When done well, it produces interesting images and it is an effective way to help the viewer easily remember your product and brand. Because remembering a product without context is much harder than a product waived into a story that gives many little anchors to be recalled. As you can see in the following examples, the product swatch (moisturizer) could just be part of a series of images featuring the product. Now paired with the hands shot, another dimension emerges. It emphasizes the texture and suggests the tactile sensation on the hands.

The second element to consider here is the minimalism of each shot. There are no distractive props or fancy setups, just the product swatch and the pair of hands edited in a similar monochromatic way for a cohesive visual. And consequently, the focus stays on the message.

The ultimate way to build on the product narrative is the association of these two images. Looking at each one separately does not have the same impact as the diptych and story they create together. Jointly they not only have more weight but also trigger the senses, which produce a feeling. An important aspect for the emotional buyers amongst your audience.

So next time you need new product photography, consider how you can also waive your narrative as a brand and the story of the product in your new set of images. 

View part 1 of this series

Product Photography | Skincare Texture | Part 1

Recent work done to capture and portray different textures, with a focus on cosmetic texture.

From the clinical look of the gel to the nourishing texture of the moisturiser, there’s more texture to explore. And I will keep updating this new set.

The colours have been corrected to help reinforce the perception of the texture and its nature. The cool colour background accentuates the idea of the cooling effect of the gel, whereas the warm tones convey the richness of the moisturiser.

And to illustrate this point, I include some incidental shots of the gel in black and white. Proof of how colour changes our perception.

View Part 2 of this series

Beauty Photography | Pastel | Part 2

I recently got a comment on one of my photos on Instagram from a fellow photographer saying that he wished all of his models were able to do this.

This was the very strong expression on the model’s face. And I couldn’t agree more with him. What makes a good model to me is her ability to give, better than follow direction, to fit in a role. Do we expect her to be bold and defiant or sassy and fresh ?

Here for this pastel theme shoot, I wanted Kristina, the model, to embody grace, delicateness, fragility and innocence. Her features are perfect for this notion. The makeup and hand poses were all supporting the story. Yet ultimately it’s her expression that brought it all together.

And to be honest there’s a lot of satisfaction seeing the story emerge from a collective effort, where everyone brings their talent to make the narrative come to life.

This is the second part of the Pastel theme shoot. View part 1 here.

Creative team

Model Kristina at FiveTwenty Model Management

Hair & Makeup @NicholeLee

Photography @VivianePerenyi

Beauty Photography | Pastel | Part 1

Before I share with you the outcomes from the pastel theme shoot we did recently, here’s the first part with a clean skincare look. Aligned with the main theme of the shoot, beauty here is depicted in a soft and ethereal way.

The skincare look is very different from the one shared a few posts back. This time, it’s all about the porcelain complexion and that ‘classic’ skincare visual.

Here are the combination of elements that helped achieve that specific look.

• The model: Kristina was selected for her facial features that were naturally suited for this look. She embodies delicateness, which makes her the perfect match.

• The look: Hair and makeup are kept simple, subtle yet refined to enhance her features.

• The lighting. I was not looking at creating any highlights here, rather an even, soft and flattering light. So here I used the softbox with a double diffusion and I filled shadows by placing white flags under her chin and on her left side.

• The edit: The colour balance was corrected to give the images a slightly cooler feel and reinforce the diaphanous skin.

Stay tuned for the second part of this shoot, coming soon.

Creative team

Model Kristina at FiveTwenty Model Management

Hair & Makeup @NicholeLee

Photography @VivianePerenyi