After having covered the basics of product photography it is essential to infuse a story to your product images. Having a narrative within your product photography helps the viewer connect or immerse themselves into a story. When done well, it produces interesting images and it is an effective way to help the viewer easily remember your product and brand. Because remembering a product without context is much harder than a product waived into a story that gives many little anchors to be recalled. As you can see in the following examples, the product swatch (moisturizer) could just be part of a series of images featuring the product. Now paired with the hands shot, another dimension emerges. It emphasizes the texture and suggests the tactile sensation on the hands.
The second element to consider here is the minimalism of each shot. There are no distractive props or fancy setups, just the product swatch and the pair of hands edited in a similar monochromatic way for a cohesive visual. And consequently, the focus stays on the message.
The ultimate way to build on the product narrative is the association of these two images. Looking at each one separately does not have the same impact as the diptych and story they create together. Jointly they not only have more weight but also trigger the senses, which produce a feeling. An important aspect for the emotional buyers amongst your audience.
