In today's fast-paced digital world, where attention span is fleeting and competition is fierce, capturing and holding the interest of your audience has never been more critical. As visual content continues to dominate the online space, it is increasingly evident that incorporating motion into your visual assets is essential. First, let's see where it best fits and second, the benefits of having motion as part of your product photography assets.
The media
Unlike photos that can be used both in digital and print media, motion is a purely digital asset. Nonetheless, the range of media where motion can support your brand message is wide. From an interactive welcome feature on your website, an attention-grabbing advertisement, or a scroll-stopping social media post, motion can take different shapes and seamlessly integrate with the rest of your visual assets.
Engagement
One of the most substantial advantages of incorporating motion is its ability to captivate and engage your audience on a deeper level. Motion has the incredible power to sustain attention and create a lasting impact. When we introduce movement, whether, through a captivating video or a simple animation, we tap into the innate human curiosity that craves dynamic and interactive experiences. Our brains are hardwired to notice movement, and by leveraging this human tendency, we can effectively hold the viewer's attention for a longer duration.
Educational
Incorporating motion into your visual assets is a good way to enhance the user experience. By introducing elements of motion, you can create interactive and visually captivating content for your audience, enabling them to immerse themselves in the content. Motion serves as a powerful tool for illustrating and educating users on how to use your product, facilitating a better understanding of the features or process. Indeed, 72% of people prefer to use video to learn about a product or service. (Source, 2019)
Brand’s Voice
Like photographic assets, motion helps set your brand's voice and can highlight and reinforce your brand's values. It may be playful stop-motion or GIFs that give a sense of lightness and liveliness to your brand or long-form lifestyle videos that add an inspirational factor to your brand. The style or type of motion should match your brand identity.
Storytelling
Beyond the attention-grabbing, educational aspects and the brand's voice setting, motion also enables storytelling in its own way. Through the artful use of video, animation can convey emotions and narratives. Moving visuals, like still photos can evoke emotions, driving viewers to connect with your brand and message. By harnessing the impact of motion in your visual assets, you can effectively communicate your story, making it more memorable and relatable for your audience.
The Results
In a more pragmatic view, the statistics show that 90% say video has helped them generate leads and 87% say it has helped them increase sales. (source)
And if these statistics are not persuasive enough, 89% of people say watching a video has convinced them to buy a product or service. (source)
In a crowded digital landscape, standing out from the competition is crucial. Motion in your visual assets provides you with a distinct advantage by creating a unique and impactful brand identity. The use of motion sets you apart, leaving a lasting impression on your audience. By embracing motion, you elevate your brand image and demonstrate your commitment to creativity while strengthening the connection with your audience.
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