I recently wanted to shoot a skincare look and here are some of the results from the beauty shoot. I knew that I wanted to steer away from the traditional or conventional imagery that tends to be very polished and meticulously posed. After a quick chat with Nichole -makeup artist- I decided to showcase the bare beauty with a fresh, spontaneous almost candid perspective.
Here are the elements that helped me translate this concept.
The look
The skincare shot usually features a model with hair neatly pulled back, in a slicked back style or a variation of it. I wanted to keep the look more relaxed and casual and we opted for this updo that looks natural. In the same way, the bare beauty of the skin is highlighted with a no-makeup makeup look.
The expression
A strong facial expression -as seen here- can add interest to an image. Here, I wanted to experiment with expressive poses that add energy.
After we warmed up, shooting usual poses, I directed Lili to give me playful expressions. I allowed her to be as expressive as she wanted. I was looking for genuine and youthful expressions that would communicate spontaneity and being comfortable in your own skin.
The lighting
Skincare imagery is often shot with soft, flattering and even light. Here I intentionally shot with a direct light, simulating an outdoor situation and as if under the sun. Because there’s nothing to hide under the sun. All to convey this notion of carefree and real.
Coming next, the second look from the same shoot: Natural glam. Stay tuned.
